Blog post SEO fundamentals: 8 things every blog post needs

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Friday, January 3rd, 2014 In SEO & links By Ulrika

 Blog post SEO fundamentals - the tools you need

When it boils down to it, everybody says there are blog post SEO fundamentals, but they don’t get down to the nitty gritty. That’s what I’m gonna do today. All those essentials for every blog post will be in your hands. I’ll start off with the super obvious stuff.

1. Keyword research

Duh! Don’t forget to do it. We usually look for low competition keywords that have high searches.

2. Keyword density

Also a must! Long story short, Google “likes” 1.5-2.0%, but we also have another post about keyword density that goes more in depth.

3. SEO title & meta description

Surprisingly, many people think this is not important, we can’t stress the importance of having this as part of the page. Metas are key in helping Google understand your page and present it relevantly in SERPs.

But, here’s a tip that you maybe didn’t know: Start with the keyword/phrase you are using for the post. Ex: if you keyword is “pink shoes”, your SEO title could be, “Pink shoes that you can’t live without!” Google posts allow you to have a consistent stream of content on your Google My Business properties for your customers to see and interact with.

A catchy meta title helps grab people’s attention on a SERP. Empty metas, well, means you’re post will probably never see the light of day.

4. An h1 that works

Besides being catchy, the h1 should always start with the keyword.

5. Linking the right way

External links – When you link to a site outside of your domain, these should preferably open in a new tab and be “nofollow“. Internal links – These should always open in the same tab. Never put the “nofollow” attribute on these links. You want Google to see how you link within your own domain.

6. A nice image

Images always increase conversion, especially a nice, high quality image that draws attention. But don’t steal! You could get into trouble. There are tons of sources for where to get free and safe images.

7. ‘Alt text’ on images

You might think Google is god and sees all, but it can’t tell what images are about…yet! So remember to fill out the ‘alt text’ field. Make it relevant and include the keyword for the post too.

8. An easy URL

Our rule is: “It has to be easy to say over the phone.” Using the keyword in the URL also earns you points with Google, but it’s not a must.

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