Metas are the advertising for your page, when you search for a word or phrase in Google it shows up. To goal of a meta title and meta description is to get a high click-through rate (CTR). Basically, you want to make sure searchers choose your website over others.
An example of a meta title and description:
Some meta title best practices are:
If you want to know more about metas, we suggest you visit these pages:
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