3 Tips to Hiring the Best SEO Agency for Your Company
You have a problem. Your company has just tasked you with hiring a Search Engine Optimization (SEO) firm to cater for various online marketing services. You went out and did the generic search on Google using your geographical location + SEO. The result is about 200+ SEO firms within your locality. As you contact the firms, you realize that they all promise to get you on Google’s first page of natural search. The truth is that some can deliver while others can’t. If that’s the case, how do you figure out that you are working with the best SEO agency?
Decide What You Need
Are you looking for content marketing, PPC management, link building, ongoing SEO, a one-time SEO audit, reputation management, link removal, or one of the many other services offered by the best SEO agency? If you are not sure what you require, start by figuring out what job you would like done.
Are you looking to grow your sales figures by 30% in the next 1 year, or leads by 60% in the next six months? Do you need increased rankings, or simply looking for someone to work on your SEO so that you can have this bothersome item off your to-do list?
A clear goal will help you measure the success of your engagement with the best SEO agency, and make sure the goal is always the topic of discussion with them. Without proper measurement of your SEO efforts, you’re less likely to be successful.
Review Case Studies and References
The number one thing the best SEO agency should do for you is getting the job done. If you are looking to climb the Himalayas, you will want to work with an experienced guide. Without the ability to see into the future, the best way an SEO agency can show what they can do for you is by showing you case studies of what they can do for you.
If you run a personal products online shop, for example, you need to work with someone who has done that. All the clients need to have achieved good results and this can be a reasonably good predictor of whether the agency will be successful working with you.
For a company that offers unique products and services, you can choose to work with a generalist SEO firm rather than one that specializes in your industry. To identify the best SEO agency, always look to get references or case studies showing that they have done work for clients with similar business goals as yours.
The Firm Should Tell You Stories
A good SEO agency executes with a plan of attack. The best SEO agency will do that as well, but in a highly creative manner, and creative people have good stories to tell. Ask the agency how it was founded, their best client experience, worst client experience, how they handled the situation, and improvements made since then.
Setting clear goals, examining future predictors, and listening to their stories will ensure that you hire the best SEO agency. At Copypanthers, we offer you:
- Proven SEO techniques specifically designed with your business in mind
- Content that positively impacts your ROI
- Content that helps your rank on SERP
- 100% satisfaction guarantee as native speakers write your content
Using the 3 tips above, you will be able to cut down on the number of SEO agencies you will interview. We at Copypanthers take the time to understand what you need, give you insights of projects we’ve done in the past, and create great SEO content for your company. If you are looking for the best SEO agency, we have the web content services
you need, so get your free quote