Differences Between Internal and External Links

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Internal Links

The main purpose of an internal link is to give power to the page of a given website and to describe it. The anchor text is very, very important and should be related to the page you are linking to. Therefore, internal links should never be “nofollow” because then, the hyperlink is not assigning power to the page you are linking to.

How an internal link should look like

In HTML, the following sentence: “We offer simultaneous interpretation services of the highest standard for your meetings, conferences, negotiations, speeches and all the like.” is written as:
"We offer simultaneous
<a title="Interpretation services" href="http://www.copypanthers.com/translation/interpretation-services/">interpretation services</a>
of the highest standard for your meetings, conferences, negotiations, speeches and all the like."
Note: The anchor text is “interpretation services” and it is the keyword of the page you are linking to and not the keyword of the text you are writing!

External links

External links are hyperlinks that lead you to another website, i.e. other than the website linked to with an internal link. It is also just as important to know about the “nofollow” value: if a hyperlink is attributed the value “nofollow”, then the target link’s ranking will not be influenced by the hyperlink you are creating.  Essentially, “nofollow” is a literal order that tells a search engine this: “Do not give power from our site”. The “nofollow” value described  is used for external links.  External links can also open the link in a new tab (because you don’t want the user to leave your site).  You are free to set up your external link but please only link to pages that have authority. When a site has authority it means that the site is linked to by most of the sites relevant to a particular topic. Sites like these could be e.g. Wikipedia, important newspapers in your language, well-known journals, etc.

How an external link should look like:

In HTML, the following sentence: “When writing SEO, you must know about the functions of hyperlinks.” is written as:
"When writing SEO, you must know about the functions of <a title="Hyperlinks" href="http://en.wikipedia.org/wiki/Hyperlinks" target="_blank" rel="nofollow">hyperlinks</a>."
Note:   The target attribute 
target="_blank"
specifies where to open the linked document.  This means that the external link will open in a new tab or browser window. The relationship attribute
rel="nofollow"
specifies what power is given to the link being opened.  “Nofollow” will not give this link any power. Read our page on SEO news to learn more, or go directly to our HTML tutorial page!  Back to our Resources page.

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