When getting familiar with the world of SEO, your first question will be: how are good keywords found and put to good use? To answer this, you first need to know more about keywords: what makes a keyword “good” and how are good keywords use correctly.
What is a keyword? What makes it “good”?
Keywords are the words or string of words (i.e. phrases) users type into the search field of search engines, when searching on the Internet. Search engines use these words to find and rank relevant websites associated with the said words. Which results show up and how these results are ranked is determined by a number of different factors (the use of “good keywords” is one such factor). Simply put, the keywords related to a website (its content, headings, URL, etc.) play a role in determining whether and with which ranking a website will show up as a search result.
So which words are classified as good keywords? Answer: those that have bothlow competition and a high number global/local monthly searches. If you choose keywords within these criteria, then your website will obtain higher rankings with a very good probably.
How do I use good keywords correctly?
What is there to know about the correct use of keywords? Here are some of the most important pointers about good keywords. The most important details to watch out for are:
keywords are not case-sensitive, e.g. “Language School Germany” is treated the same as “language school germany”
variations of one keyword are treated differently by search engines. At Copypanthers, we are interested in the ‘exact matches’ of a keyword. This means that keywords should be used exactly as given and that phrases are not to be changed, e.g. by inserting prepositions between keywords. So for example “language schools Germany” as a keyword phrase is not the same as “language schools in Germany”
this also means that keywords should not be changed linguistically, for example into their plural forms: spelling, changes of declension, etc. Here are a few examples: ”property” vs. “properties“, “star struck” vs. “star-struck” and “buy yachts” vs. “buying yachts”
for the above reasons, sometimes the correct grammatical use is not as important. What is important is for the keyword to be an exact match of what users type into search engines.
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